Companies, Non Profits and You
There was a great article in the Huffington Post that highlighted the why corporations joining the movement to do some good.
“According to the CSR Branding Survey 2010, 75 percent of those who have read about a company’s social responsibility agenda online say it made them more likely to purchase products or services from the company in the future. If giving back pleases your employees, your customers, and your community, it’s pretty much a no-brainer.”
I think that people forget how much influence we as consumers have over producers. Especially as social media opens up a forum and allows for simple mobilization.
“If you believe in the power of corporate social responsibility, you can do your part to help grow the movement. If you work for a corporation, take the time to tell your CEO or human resources director that you expect your company to give back to your community. Before you shop, take a few extra minutes to find out which companies are putting in the extra effort to make a difference.”